Recommended reading: Marc Levinson's "An Extraordinary Time - The End of the Postwar Boom and the Return of the Ordinary Economy" or my title: Why leaders try variations of the same thing and wonder why it fails every time. Link to Barnes and Nobel book store.

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Older Election Methods

Whistle Stop Tours used to use the railroads with speeches from the last car's porch. Now people use buses.

Newspapers used to have much more influence from endorements. 

Truth was not important in defining opponents. What happened to Al Smith?